Hollywood Mansion (by Flickr.com)              Oil Sands Pollution (by Flickr.com)


Hurricane Sandy (by Wikipedia)                    Great Pacific Garbage Patch
                                                                             (by Lindsey Hoshaw at Flickr.com)

Endangered Polar Bear (by Wikipedia)          Desertification in African Sahel (by Wikipedia)


Biodiversity Hotspots                                      Beijing Air Pollution (by Flickr.com)           
(by Conservation International)


Gulf Dead  (Hypoxic) Zone (by NOAA)




Hot Topics
  ( Sustainability and the Keystone Pipeline)

Introduction to Website

As suggested by the pictures above, sustainability is a BIG and perhaps overwhelming subject to many people. As such, some will say that it is& up to the "government" to solve, or to have faith that "technology" will solve. Although many European countries have made more concerted efforts than in the U.S and other countries, there is still a long way to go there as well. In the U.S., despite several useful programs to address specific energy and environmental issues, government is not inclined to aggressively promote vital issues of global sustainability, which may be perceived to interfere with individual rights and liberties or the functioning of the economic system. As they say, "when the people lead, the leaders will follow."

THEREFORE,  in this website we view sustainability through a comprehensive lens, which includes roles for technology, government, private sector and individual citizen consumers.(In the U.S. citizens have a key role because they comprise about two-thirds of the economy). Recently the growth-oriented business community, as represented by the World Business Council on Sustainable Development, acknowledged through a major study that even with more efficient production, there do not exist enough natural resources in the world to sustain a current U.S. lifestyle for the whole planet. However, with respect to citizen response, we must emphasize that our is not a call for austerity, but rather a call to examine "what" and "how much" is necessary and meaningful in our lives and to suggest that economic gorowth can be re-directed by concerned consumers towards improving the quality of life and reducing material consumption of natural resources.

Organization of Website

For many, some useful background is provided by "What is Sustainability and Why Is It Important."  The section entitled "Sustainability Concepts" presents ten important components of sustainability. Equally important, because some concepts may be difficult to comprehend, there is also a subsection "Up Close and Personal" to relate these concepts to everyday life and consumer decisions.

Three other sections entitled "Sustainability Tools" discuss various tools which have been developed to help effect more sustainable practices. The first, "Sustainable Tools - Analytical",  discusses ways of analyzing and evaluating practices and policies to make them more sustainable. The sections "Sustainability Tools - Consumer" and "Sustainability Tools - Industrial"  discuss, respectively, specific programs to help consumers and businesses to incorporate sustainability into everyday activities.

A section "Sustainability Papers and Publications"  includes selected writings which I authored during various stages of my career. A few earlier publications, in fact, pre-date the use of the term "sustainability" but now could be understood in that context. A few other publications focus upon analyzing and developing sustainable practices, and some others focus upon the importance of climate change mitigation to a sustainable future.

Finally, to help bring sustainability into the conversation and mainstream for significant public issues,  there is a website "Hot Topics" commentary from time to time with an opportunity for reader responses.

 — F. Douglas Muschett

F. Douglas Muschett
Serious Sustainability
PO Box 1487, Silverthorne, Co. 80498
ph. 585-455-4524

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